Welcome to 1 Christopher St
1 Christopher Street, New York, NY
| Developer |
GPG Management |
| Property Type |
Rental |
| Total Units |
138 |
Overview
BOND was responsible for repositioning the building in the rental market. Additionally, the marketing for the building was updated as a whole by creating a website and print materials as well as for individual units by providing floor plans and print materials. BOND also assigned the top rental agents at the company to make renting the building a priority. As a result, new vacancy rents were able to increase by as much as 57%.
BOND’s Mission
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To create a new brand identity for the rental property and to plan and execute a marketing and leasing campaign which would get the owners a higher price per foot as well as fill the newly renovated units as quickly as possible at the historically highest rents the area has experienced, despite the effects of a once-in-a-century pandemic.
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To design and execute a visual brand, logo, photography, website, 3D tours and floor plans and print material for use in all advertising and marketing in order to create a luxury identity which would elevate the property in a highly competitive submarket.
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To become the public face of the property, representing 1 Christopher Street as the Exclusive Leasing and Marketing Agent, assigning the top BOND agents to the property seven days a week, coordinating all property presentations, and managing all negotiations and leasing administration. • To remain active as the property’s onsite leasing agent subsequent to the project’s full occupancy, continuing to support the owner with ongoing promotion, marketing, advertising and leasing administration as units turned over after the first year.
Results
The building’s available units were successfully rented quickly in spite of a resurgence of COVID-19’s effect on the market in Manhattan during the pandemic. Gross rents exceeded area highs. BOND has been able to bring rents above market expectations, increasing the price per foot from $70 to $110.
