Welcome to The Adriaen
23-37 31st Road, Astoria, NY
| Developer |
The Danzig Organization |
| Property Type |
New Development Boutique Condo |
| Initial Offering |
July 2015 |
Overview
Located within a ten minute commute to Manhattan, this newly built condominium offered luxuriously appointed one bedroom units with private outdoor space. Through our agent, Jennifer Rouse, BOND collaborated with the developer as construction was being completed in order to bring the property to market at sale prices not yet achieved in the neighborhood. BOND consulted on finishes for common areas and backyard, and we designed and staged model units that complemented the polished, aspirational finishes that would appeal to Manhattan buyers.
BOND’s Mission
- To bring the project from its final construction stage to market, including an identity and branding campaign as The Adriaen, which would appeal to the upper end of homebuyers.
- To design and execute a visual identity, logo, photography and video for use in all advertising and marketing.
- To design and execute interior staging and common area décor that would elevate the already high quality property into a luxurious and living home destination.
- To represent the property as Exclusive Sales and Marketing Agent, coordinating showings and leading negotiations for purchase and sale.
Results
BOND achieved a complete sell out of the property at record high prices for every unit and the first condos in the area to exceed $1,100 per square foot for every unit. This project represented the first time Manhattan level condo pricing had succeeded in central Astoria.
