Welcome to The Lincoln
23-33 31st Road, Astoria, NY
| Developer |
Danzig Organization |
| Property Type |
Condominium |
| Total Units |
16 |
Overview
Located on 31st Road and Crescent Street one of the quietest blocks in the neighborhood, this brand new boutique condominium is prime Astoria real estate. The building features luxury units and building amenities including a resident roof lounge with views of the Freedom Tower. Through our agent Jennifer Rouse, BOND collaborated for the second time with the developer while the building was still under construction to give the property an identity and bring it to market at record breaking sales prices.
BOND’s Mission
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To bring the project while still in its final construction stage to market by giving it an identity and logo and creating a branding campaign as the Lincoln, which would appeal to the upper end of homebuyers.
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To design and execute a visual identity, logo, and floorplans for use in all advertising and marketing.
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To create a marketing campaign with included a magazine built around the new building to attract upper end and Manhattan buyers.
Results
BOND has already set record high prices for the property, selling all units before the building has even completed construction. This project achieved Manhattan level condo pricing and exceeded the developer’s expectations with respect to pricing.
